Saturday, August 23, 2008

Formula Advertising Survey

I was forwarded this link today:

Subject:: URGENT ACTION needed: RCM survey monkey questions on formula marketing

Dear Colleagues

The survey monkey is up and running and closes on 31 August It only takes5 minutes; here is how you access it:

It would be very helpful if you could cascade this to anyone you think might be interested.

This message was found at

By coincidence, my son's Chickadee magazine arrived in the mail yesterday, packaged together with a copy of the Fall 2008 Parents Canada. In the PC magazine, were at least SIX pages of formula and/or formula company advertising, including Nestle, Enfamil (3 pages of some of the most ridiculously false claims I have EVER read), Avent and Similac.

Also, though slightly off-topic, a sleep article written by Lisa Tobachnick-Hotta on page 54, claims that nursing and rocking your baby to sleep is one of the most "worst and disastrous sleep mistakes" an unknowing parent can make.

I strongly believe that this warrants a letter to the editor of the magazine, as well as the author of this article.

Here is a link to the magazine website:

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