Friday, December 11, 2009

The following article is taken from one of my favorite blogs

Saturday, August 22, 2009
Enfamil's New "RestFull" Formula Discourages Necessary Night-time Parenting
Oh my.

This is just sick.


Parents of newborns are tired. Yes, we know this. It is normal. Baby's sleep patterns are all their own - for their own protective health. See Dr. Sears' The Baby Sleep Book or Elizabeth Pantley's The No-Cry Sleep Solution for more helpful information on your baby's sleep (and better nights for you too).

One thing is for certain: Babies are not *designed* to be left alone, ignored all night long - and to have their tiny developing guts stuffed up with junk (decreasing immunity, increasing constipation and belly aches, raising cortisol and other stress hormones, causing an irregularity in respiration - an increase in SIDS, and denying them the human milk they were meant to consume).

Babies need to sleep lightly and/or wake up frequently at night - it is a very protective feature against SIDS (might this new formula be linked with a SIDS increase?) Babies need frequent night feeding due to the rapid pace of neurological development that occurs especially during those sleepy, night-time hours when calories and energy are all focused on the brain.

If you don't wish to PARENT a baby (even during the nighttime hours), then don't have a baby.

I'll quote Emma, a smart mother and baby-health activist on this one: "This is especially designed to sit & rot in your infant's gut all night! Pick your babies up & feed them at night, too!"

It is frightening that for a profit, Enfamil is playing on parents' exhaustion and need for sleep at the expense of babies' health and wellbeing. It is all about $$$ today, isn't it?

New Enfamil® RestFull™
Specially designed to help babies feel full longer and sleep better.
Give your baby a RestFull Night.
Your baby needs a proper amount of sleep to keep her healthy and happy. That's why we created new Enfamil RestFull, the formula specially designed to naturally encourage a good night's sleep.

A natural way to help keep your baby feeling satisfied.
Thickens gently in baby's tummy and digests slowly.

*If you feel the need to tell me I don't know what I am talking about, rest assured I spent 7 years of my graduate career studying babies' health. I know the research. More details are provided in this linked follow up. Please read and check out the extensive medical literature on the topic. Formula companies exist to make money ~ not to make healthy human beings.*


Anonymous said...

Your right...Its sad and wrong for any company to play on the all too human desire to take the easy way out and/or be lazy...And even more sad and pathetic that its being done at the expense of a child's health...

Phoenix said...


Thi is horendous, though it is not the only one, in the UK we have Cow & Gate Goodnight Milk which is the same thing, a thickeed formula designed to sit in an infant's stomach for longer.

And may I just say, I would bet that Beatrix Potter would be spinning in her grave if she could see that tin.
The picture used is clearly intended to be Peter Rabbit as a baby, being BOTTLEFED by his mother. Seriously, since WHEN do abbits bottlefeed??? Absolutely shameful and disgraceful.