Monday, January 25, 2010

Tommee Tippee Vows To Stop The Mom-Xiety


Tommee Tippee Vows To Stop The Mom-Xiety

As New Products Hit U.S. Shelves at Babies"R"Us, Tommee Tippee Helps Eliminate Moms' Common Worries, from Combining Bottles with Breastfeeding to Which Sippy Cup to Use

Download image WESTPORT, Conn., Jan. 25 /PRNewswire/ -- Tommee Tippee®, the number-one brand of infant and toddler feeding products in Great Britain, today announced that its Closer to Nature® baby bottles, nipples, pacifiers and feeding accessories, as well as its Explora® toddler cups and feeding products, are now available exclusively in all Babies"R"Us stores in the United States and online at Babiesrus.com/tommeetippee. In April, the assortment will be available in Toys"R"Us stores nationwide. Both Closer to Nature and Explora are designed to help relieve common feeding anxieties, with simply intuitive designs and features that address the needs and alleviate the common worries of today's busy moms.

(Logo: http://www.newscom.com/cgi-bin/prnh/20100125/NE42808 )

In a newly released study by Harris Interactive of more than 300 recent and expectant mothers across the United States, Tommee Tippee explored the worries about being a mom and raising children that are keeping moms up at night and found some common and not so common themes.

Feeding is one of the biggest sources of mom-xiety, according to Tommee Tippee. While experts agree that breastfeeding is best, for many moms (about 20%), breastfeeding isn't possible or practical because they can't always be there to feed their baby. But breastfeeding isn't the only cause for concern:

Almost four in 10 moms (39%) are worried that introducing a bottle will cause their baby to reject breastfeeding;
Forty-four percent (44%) of moms don't quite know when to transition from bottle or breastfeeding to drinking from a cup; and,
When moms do transition from bottle or breastfeeding to a cup, 43% are confused about which type of sippy cup spout to use, and when.


"Moms in the United States are going to simply love our products, because they address many of mom's concerns. Early feedback has been exceptionally strong, especially with the positive responses garnered already through social media," said Brenda Liistro, General Manager of Mayborn USA. "From baby bottles designed to let moms switch from breast to bottle and back again, to a line of sippy cups that are designed to meet the specific developmental ages and stages of every child, to a retail shopping experience that makes finding the right product easy, Tommee Tippee is going to make being a mom easier."

Real-world input and experience drive new Tommee Tippee products and innovations. The company's Closer to Nature line of baby bottles, for example, was inspired by nature, and developed in conjunction with midwives, breastfeeding mothers and babies throughout Great Britain to provide easier and more natural feeding.

The resulting dome-shaped baby bottle and ultra-soft, ultra-wide and supple nipple closely resemble the size and shape of the breast, allowing the same flex, and movement as breastfeeding. Those attributes make feeding a more comfortable and intuitive bonding experience for parent and child and support easy switching from breast to bottle and back again, an important consideration for parents who want to breastfeed but need the convenience of a bottle.

The Closer to Nature line of baby bottles, nipples, pacifiers and accessories includes ingeniously clever and intuitively functional sterilizers, a bottle and food warmer, bottle and nipple cleaner, spillproof weaning cups, portable powder formula dispensers and bibs for children up to 18 months. All Closer to Nature bottles are Bisphenol A (BPA) and phthalate free.

The Tommee Tippee Explora line includes BPA-free toddler drinking and feeding products to help children and their parents through the weaning process – from first sips and nibbles to toddler independence and self-feeding – by easing transitions along the way and helping to reduce stress and mess at mealtime.

Explora products feature advance-flo™ valves, designed by a physicist to require almost no force to drink from thereby easing the transition to a cup, while still remaining truly spill and leakproof. Each Explora cup is progressively staged with a specific spout and grip to meet the needs of every age while supporting natural oral development. Bright colors, designs and coordinating mealtime products reflect the individual styles of moms and their children, while making drinking and eating fun.

ABOUT TOMMEE TIPPEE

Tommee Tippee, from the UK-based Mayborn Group Limited, the #1 brand of infant and toddler feeding products in Great Britain, is loved by parents and children alike and is one of the top brands of infant products and accessories in the global market. Tommee Tippee has received numerous brand accolades in Great Britain, including top ranks in the prestigious Mother and Baby Gold Awards – a head-to-head assessment of competitive products voted on by moms themselves. The Tommee Tippee Closer to Nature line of baby bottles has been chosen as Great Britain's best baby bottle by The Mother and Baby Gold Awards: winning the category in 2006/7, 2008/9 and again in 2009/10. In 2009, Tommee Tippee was the first and only children's feeding brand to be selected as a UK Superbrand in a nationwide poll of consumers, putting it on par with brands such as Microsoft®, Coca-Cola®, Nike®, Lego® and Google®.

For more information on Tommee Tippee and its products, please visit www.tommeetippee.com, or find us on Twitter @TommeeTippeeUS and on Facebook at www.facebook.com/tommeetippeeus.


SOURCE Tommee Tippee

RELATED LINKS
http://www.tommeetippee.com

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