Wednesday, August 8, 2007

2007 BREASTFEEDING CHALLENGE

ALL BREASTFEEDING MOMS AND BABIES ARE WELCOME!

The site has been registered for Saturday, September 29, 2007.The location will be West Edmonton Mall, from 10:00 to 12:00.For those of you who are not familiar with this event, please check this link: www.babyfriendly.ca/ch...mother.php

It is an event for all breastfeeding mothers and babies, gathered in one spot. At exactly 11:00 a.m., we will do a countdown, and all the babies latch on and breastfeed, and the numbers of nursing babies are tallied. This is a world wide event to raise awareness of breastfeeding.There will be vendors, information booths, door prizes and more! Please mark this on your calendar and come out to support and participate in this wonderful event!


Invitation to Join the Breastfeeding Challenge 2007


Join us to celebrate breastfeeding in a fun “competition” where every child “wins” because they are breastfed!!

What: Quintessence Breastfeeding Challenge 2007 This fun event is a challenge for which geographic area ( province, state or territory) has the most breastfeeding babies, as a percentage of the birthrate, “latched on.” at 11am local time.

When: September 29th*

Why: to celebrate breastfeeding and demonstrate promotion, protection and support for breastfeeding women and their families. It’s a chance for education and peer support done in a fun social way.
Location: a health unit or hospital, local coffee shop, mall or any other venue.

Numbers: 2-??

“Latch on”: 11am local time. Some sites are a few breastfeeding women who get together to “be counted” and others are much larger events with lunch, raffles, education, speakers, door prizes etc

Registration: online at no cost and submit some simple paperwork to be counted on the big day. Dial up www.babyfriendly.ca

Background: In 2001 when this event started, there were 856 babies at 26 sites in British Columbia, Canada. Last year there were 4,687 babies at 156 sites across Canada and the US. This year we would love to see that number increase dramatically. Do your part, join us – organize a site – big or small! Every breastfeeding baby counts in the final count.

The 2007 theme for World Breastfeeding Week (celebrated in Canada in the first week of October) is set by WABA and found at http://worldbreastfeedingweek.org
*Quintessence Breastfeeding Challenge is usually held on the first Saturday of October but this year that is Thanksgiving weekend in Canada. Many families are away from their communities on the holiday weekend so the Challenge has been moved back a week for 2007.

© Quintessence Foundation 2002-2007

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