Saturday, August 23, 2008

Formula Advertising Survey

I was forwarded this link today:

Subject:: URGENT ACTION needed: RCM survey monkey questions on formula marketing

Dear Colleagues

The survey monkey is up and running and closes on 31 August It only takes5 minutes; here is how you access it:

http://www.surveymonkey.com/s.aspx?sm=1koSRO_2bndcUhyGatgg6MKQ_3d_3d

It would be very helpful if you could cascade this to anyone you think might be interested.

This message was found at
http://groups.yahoo.com/group/chatabm/message/8909


By coincidence, my son's Chickadee magazine arrived in the mail yesterday, packaged together with a copy of the Fall 2008 Parents Canada. In the PC magazine, were at least SIX pages of formula and/or formula company advertising, including Nestle, Enfamil (3 pages of some of the most ridiculously false claims I have EVER read), Avent and Similac.

Also, though slightly off-topic, a sleep article written by Lisa Tobachnick-Hotta on page 54, claims that nursing and rocking your baby to sleep is one of the most "worst and disastrous sleep mistakes" an unknowing parent can make.

I strongly believe that this warrants a letter to the editor of the magazine, as well as the author of this article.

Here is a link to the magazine website:

http://www.parentscanada.com/default/new_issue_fall_2008.aspx

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