http://drmomma.blogspot.com/2009/08/enfamils-new-restfull-formula.html
Saturday, August 22, 2009
Enfamil's New "RestFull" Formula Discourages Necessary Night-time Parenting
Oh my.
This is just sick.
BABIES NEED TO BE PARENTED AT NIGHT TOO.
Parents of newborns are tired. Yes, we know this. It is normal. Baby's sleep patterns are all their own - for their own protective health. See Dr. Sears' The Baby Sleep Book or Elizabeth Pantley's The No-Cry Sleep Solution for more helpful information on your baby's sleep (and better nights for you too).
One thing is for certain: Babies are not *designed* to be left alone, ignored all night long - and to have their tiny developing guts stuffed up with junk (decreasing immunity, increasing constipation and belly aches, raising cortisol and other stress hormones, causing an irregularity in respiration - an increase in SIDS, and denying them the human milk they were meant to consume).
Babies need to sleep lightly and/or wake up frequently at night - it is a very protective feature against SIDS (might this new formula be linked with a SIDS increase?) Babies need frequent night feeding due to the rapid pace of neurological development that occurs especially during those sleepy, night-time hours when calories and energy are all focused on the brain.
If you don't wish to PARENT a baby (even during the nighttime hours), then don't have a baby.
I'll quote Emma, a smart mother and baby-health activist on this one: "This is especially designed to sit & rot in your infant's gut all night! Pick your babies up & feed them at night, too!"
It is frightening that for a profit, Enfamil is playing on parents' exhaustion and need for sleep at the expense of babies' health and wellbeing. It is all about $$$ today, isn't it?
New Enfamil® RestFull™
Specially designed to help babies feel full longer and sleep better.
Give your baby a RestFull Night.
Your baby needs a proper amount of sleep to keep her healthy and happy. That's why we created new Enfamil RestFull, the formula specially designed to naturally encourage a good night's sleep.
A natural way to help keep your baby feeling satisfied.
Thickens gently in baby's tummy and digests slowly.
*If you feel the need to tell me I don't know what I am talking about, rest assured I spent 7 years of my graduate career studying babies' health. I know the research. More details are provided in this linked follow up. Please read and check out the extensive medical literature on the topic. Formula companies exist to make money ~ not to make healthy human beings.*
2 comments:
Your right...Its sad and wrong for any company to play on the all too human desire to take the easy way out and/or be lazy...And even more sad and pathetic that its being done at the expense of a child's health...
My GOODNESS!
Thi is horendous, though it is not the only one, in the UK we have Cow & Gate Goodnight Milk which is the same thing, a thickeed formula designed to sit in an infant's stomach for longer.
And may I just say, I would bet that Beatrix Potter would be spinning in her grave if she could see that tin.
The picture used is clearly intended to be Peter Rabbit as a baby, being BOTTLEFED by his mother. Seriously, since WHEN do abbits bottlefeed??? Absolutely shameful and disgraceful.
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